Job Category: Sales & Marketing
Job Location: Vashi Navi Mumbai
Type: Paid Internship
Location: Vashi, Navi Mumbai
Department: Marketing/SEO
Reports To: Marketing Head
Duration: 3 to 6 months
Job Overview:
We are seeking a creative and detail-oriented WhatsApp/E-mail/SMS Marketing Intern to join our marketing team. In this role, you will be responsible for supporting the development and execution of messaging campaigns across multiple channels, including WhatsApp, email, and SMS. This is an excellent opportunity to gain hands-on experience in digital marketing and learn how to effectively engage and grow our customer base through targeted communication strategies.
Key Responsibilities:
- Campaign Support: Assist in the planning, creation, and execution of marketing campaigns via WhatsApp, email, and SMS platforms.
- Content Creation: Develop engaging and relevant content for messaging campaigns, including promotional messages, newsletters, and updates.
- Audience Segmentation: Help segment contact lists based on customer behavior, demographics, and preferences to ensure targeted and personalized communication.
- Automation Management: Assist in setting up and managing automated messaging sequences to streamline communication and improve efficiency.
- Performance Tracking: Monitor and analyze the performance of campaigns using analytics tools, providing insights and recommendations for optimization.
- Compliance: Ensure all messaging campaigns comply with relevant regulations and best practices, including opt-in/opt-out management and data privacy standards.
- A/B Testing: Conduct A/B tests to evaluate the effectiveness of different messaging strategies, formats, and timings.
- Cross-Channel Coordination: Collaborate with other marketing team members to ensure consistency in messaging and branding across all channels.
- Customer Support Coordination: Work with the customer support team to manage responses and inquiries generated through messaging campaigns.
- Stay Updated: Keep up with the latest trends and best practices in WhatsApp, email, and SMS marketing.
Qualifications:
- Education: Currently pursuing or recently completed a degree in Marketing, Communications, Business, or a related field.
- Skills:
- Basic understanding of digital marketing principles and messaging platforms.
- Strong writing and editing skills with an ability to craft concise and engaging messages.
- Familiarity with email marketing platforms (e.g., Mailchimp, SendGrid) and SMS marketing tools is a plus.
- Excellent organizational skills and attention to detail.
- Strong analytical skills and ability to interpret data.
- Ability to work independently and collaboratively in a team environment.
- Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint).
- Experience: Previous experience in digital marketing, content creation, or customer communication is a plus but not required.
Benefits:
- Hands-on experience with real-world messaging campaigns.
- Mentorship and guidance from experienced digital marketing professionals.
- Opportunity to contribute to high-impact campaigns and initiatives.
- Networking opportunities within the industry.
- Potential for full-time employment upon successful completion of the internship.
How to Apply:
Boost your career by submitting your profile at CaptainBiz. If you have any concerns, feel free to connect with us at hr@captainbiz.com.
