Position: Marketing Head – CaptainBiz
Organization: Logo Infosoft
Location: India Corporate Office – Vashi, Navi Mumbai, Maharashtra
Reporting to: Chief Executive Officer, India
About Us
Logo Infosoft, established in 2016, is a joint venture between Logo Yazilim (Istanbul Stock Exchange-listed) and GSF Software Labs (USA). We empower SMEs with innovative digital solutions, including CaptainBiz, a SaaS-based product that simplifies inventory, financial management, and GST compliance.
Logo Yazilim, our parent company, has over 85,000 global customers and has been a leader in SME productivity solutions since 1984. Join us as we strive to revolutionize SME operations in India’s rapidly digitizing economy.
Job Overview
We are seeking an experienced and strategic Marketing Head to lead the branding, marketing, and subscriber growth for CaptainBiz. The ideal candidate is a data-driven marketer with a passion for technology and a knack for storytelling.
Key Responsibilities
Initial Phase (First Quarter)
- Deeply understand the product, market, and consumer behavior.
- Establish a compelling brand identity and positioning.
- Set up analytics to track marketing performance.
Next Phase (Following Two Quarters)
- Design and launch test marketing campaigns across online and offline channels.
- Build robust subscriber communication strategies.
- Scale marketing initiatives and optimize campaigns for subscription growth.
Long-Term Goals (Next Three Quarters)
- Drive sustained growth, ensuring marketing scalability.
- Enhance subscriber awareness, engagement, and retention.
- Achieve 50k subscribers by Mar 2024 and 200k by Mar 2025.
Must-Have Skills
- Proven experience in marketing consumer tech products (SaaS preferred).
- Expertise in brand positioning, communication, and digital marketing (SEO, SEM, content).
- Strong hands-on knowledge of tools like SEMrush, CleverTap, and Google Analytics.
- A technical foundation with coding experience (past or freelance projects).
Preferred Traits
- Strategic thinker who’s innovative and creative.
- Strong understanding of human behavior and global trends.
- Fluent in English and Hindi (regional languages are a bonus).
Nice to Have
- Start-up experience or entrepreneurial mindset.
- Proven ability to lead, mentor, and grow high-performing teams.
Qualifications
- Master’s Degree in Management (Top B-Schools preferred).
- Bachelor’s Degree in Computer Science or Engineering.
Why Join Us?
- Opportunity to lead the growth of a promising SaaS product in India.
- Be part of a global company with a vision to transform SME operations.
- Work in a fast-paced, collaborative, and innovative environment.
