India’s jewellery market has shifted from focusing solely on traditional gold to embracing fashion jewellery. The demand for affordable, trendy fashion jewellery is on the rise. Consumers in Tier 2 and Tier 3 cities are especially drawn to modern designs that fit their budgets.
For beginners, investing in a fashion jewellery franchise is a smart way to tap into this growing market. Instead of building a brand from the ground up, you’ll have the support of an established name. By 2025, fashion jewellery franchises in India are expected to expand rapidly, offering immense growth potential.
A Few Top Fashion Jewellery Franchises in India 2025
If you’re considering investing in a fashion franchise in the jewellery segment, you’re in the right place. The market is vast and growing, whether it’s the diamond segment or trendy fashion jewellery. The right franchise can help you make a mark and achieve significant success. Here’s a list of the top fashion jewellery franchises in India for 2025, along with essential details about each one:
Savya Jewels
Savya Jewels is an emerging brand in the fashion jewellery market. It offers innovative, premium imitation jewellery made from high-quality materials. The brand blends ethnic and contemporary designs, attracting trendy customers. Since its launch in 2017, Savya Jewels has quickly made a name for itself with its craftsmanship and fashionable collections.
Savya Jewels franchise provides a low-cost entry point for first-time entrepreneurs. The brand’s growing popularity and strong online presence have expanded its reach, allowing it to capture a wide customer base beyond physical stores.
Savya Jewels is driven by trend-focused designs that appeal to younger, fashion-conscious consumers. Its affordable pricing strategy helps it reach a broad market, while the potential for regional and online expansion offers exciting growth opportunities.
Voylla
Voylla, one of India’s top fashion jewellery brands, was founded in 2011 to offer a wide selection of trendy and stylish jewellery. With a variety of necklaces, earrings, bracelets, and rings, Voylla caters to different market segments, making it a favourite among jewellery enthusiasts. Known for its innovative designs and affordable prices, the brand has carved a strong niche in the jewellery market.
Its well-established brand recognition helps franchisees attract customers easily. The company supports a multichannel sales strategy, combining online and offline avenues to expand reach. Franchisees receive complete training and ongoing operational, marketing, and management support, ensuring smooth business operations.
The rising demand for fashion jewellery makes Voylla a promising franchise option. With an established supply chain, inventory management becomes more accessible for franchisees. Additionally, regular marketing and promotional activities drive in-store footfall and online engagement, enhancing visibility and increasing sales.
Bluestone
Bluestone is a premium jewellery brand that blends traditional Indian craftsmanship with modern designs, creating exquisite gold and diamond pieces. The brand is known for its timeless collections and personalised jewellery service, allowing customers to design custom pieces, making it a popular gift choice. Founded in 2012, Bluestone has successfully established itself online and offline, offering a multichannel platform for retail operations.
With a manageable initial investment, Bluestone attracts high-value customers, ensuring significant profit margins for franchisees. Its strong online presence and physical stores expand its reach and accessibility, while its unique and customisable designs foster high customer loyalty and satisfaction. This makes Bluestone a rewarding business venture for potential franchisees.
Investing in Bluestone provides access to a well-defined target market of affluent young professionals, known for their excellent purchasing power. The brand’s innovative marketing strategies, particularly its focus on digital engagement, ensure effective customer retention. As Bluestone continues to grow, it presents promising opportunities for franchise expansion into new and emerging markets.
Kushal’s Fashion Jewellery
Kushal’s Fashion Jewellery offers a wide range of traditional and contemporary designs, catering to a diverse customer base. With a focus on delivering quality products at affordable prices, the brand targets consumers in Tier 2 and Tier 3 cities. By combining both retail and online sales, franchisees can reach multiple customer segments, enhancing business opportunities.
Founded in 2005, Kushal’s has positioned itself as an affordable luxury brand, offering a mix of ethnic and modern jewellery designs. Its competitive pricing strategy makes luxury accessible to a broader audience, fostering strong brand loyalty and encouraging repeat business. This approach also leads to word-of-mouth referrals, which help sustain business growth.
Investing in Kushal’s Fashion Jewellery offers significant advantages. The increasing demand in smaller cities presents a promising market, while the affordable luxury segment faces less competition than the high-end market. Additionally, local marketing efforts boost brand awareness, ensuring a dedicated customer base and continued growth for franchisees.
Sri Hari
Sri Hari has established itself as a prominent name in the imitation jewellery market, offering various ethnic and modern designs. The brand is known for providing high-quality, affordable jewellery that caters to consumers looking for stylish and trendy options. Traditional jewellery pieces are in demand, making it a popular choice among customers who want ethnic designs at reasonable prices.
Founded in 2010, Sri Hari has become a trusted name in the jewellery market. The brand’s franchise model is attractive due to its affordability, making it accessible to entrepreneurs eager to enter the business without hefty investments. Additionally, the growing preference for ethnic jewellery ensures a steady market, boosting the potential for increased sales and growth.
Investing in a Sri Hari franchise offers several advantages. The demand for traditional jewellery in India remains consistently strong, and the low operational costs—due to minimal inventory and production expenses—result in higher profitability for franchisees. The brand also provides continuous support, helping franchisees navigate challenges and manage operations effectively, making it a promising business opportunity.
Reasons to Consider a Fashion Jewellery Franchise
Investing in a fashion jewellery franchise can be a great opportunity for new entrepreneurs. With an established brand name, training support, a ready-made customer base, and flexible business models, it’s a smart and low-risk way to embark on your entrepreneurial journey.
Managing operations like invoicing and inventory is also important for smooth functioning. CaptainBiz makes this simple with customisable templates for jewellery businesses and efficient inventory management tools. Here’s a breakdown of why franchising is a sound decision and why fashion jewellery franchises are particularly appealing:
Business Model Flexibility
One of the standout features of a fashion brand franchise is its versatility. Unlike businesses restricted to a specific setup like a physical store or a small kiosk, a fashion jewellery franchise can also operate online. Depending on the local market and customer preferences, franchisees can adopt an offline, online, or hybrid business model.
Fast Sales and Quick Profitability
Fashion jewellery has a high turnover rate. Customers constantly seek these items’ latest trends and affordability, so sales are frequent and consistent. This rapid sales cycle helps franchise owners reach their break-even point much faster than businesses dealing with high-ticket products.
Low Initial Investment
Fashion franchises typically require a lower startup cost than other retail sectors. Since there’s no need for heavy infrastructure or costly inventory, the capital required to start is relatively modest, making it an ideal option for first-time entrepreneurs.
High-Profit Potential
The cost of producing fashion and imitation jewellery is relatively low, translating into higher profit margins. This allows franchise owners to scale their business quickly and generate substantial returns in a shorter period.
Benefit from Brand Recognition
Partnering with a well-known brand eliminates the need to build credibility from scratch. Customers already recognise the brand, making it easier to attract buyers and secure a steady sales flow from the outset. This brand recognition significantly reduces the marketing effort required to establish a presence in the market.
Outlook of Indian Fashion Jewellery Franchises
The outlook for Indian fashion jewellery is incredibly promising. The influence of global fashion trends on Indian consumers largely drives the growing demand for trendy, well-designed pieces. More and more people seek unique jewellery that reflects their style, making it a prime opportunity for those considering a fashion jewellery franchise.
Artificial jewellery, in particular, is gaining significant traction. Many consumers today prefer artificial pieces over traditional gold and silver jewellery. This shift opens up a broad market, reaching potential customers across various age groups. While younger buyers are drawn to stylish, budget-friendly options, traditional customers also embrace affordable, fashionable jewellery.
Also read: The Importance Of Financial Planning For Entrepreneurs
Conclusion
The future of the Indian fashion jewellery franchise looks promising. Numerous opportunities are emerging with the rapidly growing demand for affordable yet stylish options. Investing in a fashion jewellery franchise is a wise decision for aspiring entrepreneurs. Now is the perfect time to explore the exciting potential in the world of ornaments and take the leap into this flourishing sector.
Managing a jewellery franchise becomes even easier with CaptainBiz billing software. It simplifies invoicing, tracks inventory, and supports your business growth effortlessly.
Frequently Asked Questions
How much investment is needed to open a fashion jewellery franchise?
Investment amounts vary, but they generally range from a few lakhs to several lakhs, depending on the brand.
Can a fashion jewellery franchise be run online?
Yes, many fashion jewellery franchises offer the flexibility to operate both online and offline.
What types of jewellery do fashion jewellery franchises sell?
Franchises typically sell trendy imitation jewellery, including necklaces, earrings, bracelets, and rings.
