Reaching your audience through their preferred channels is a popular and effective marketing strategy. However, this is only one aspect of marketing. To succeed in business, you must constantly make efforts to keep your audience engaged and always in demand. In such cases, SMS marketing is one of the most popular marketing methods that comes to the rescue.

But you can only maximise this marketing strategy when you utilise the best practices to strengthen your SMS efforts. Today, the guide will discuss some best practices for growing and engaging your SMS subscriber list for a better business reach.

Understanding Why You Need to Boost Your SMS Subscriber List

SMS marketing tools are widely used across sectors to help them upscale their marketing efforts and grow their business. But before you learn about the best practices to grow and engage your SMS subscriber list, you must learn about why it is important to boost your subscriber list.

• Certain marketing strategies, especially those including clicking links, result in higher open rates. According to Forbes survey reports, text messages have an impressive open rate of close to 98%, which means they will effectively convey your message to your audience.
• Another vital reason to boost the SMS subscriber list is to promote legal and ethical marketing and avoid the negative effects of SMS marketing.

Best Tips for Growing and Engaging Your SMS Subscriber List

Now that you have learned the importance of growing and engaging your SMS subscriber list, it is time to learn about some effective ways to boost it.

• Embed Pop-Ups on Your Website

Embedding pop-up text messages on your landing page inviting your website visitors to join your SMS subscriber list for news, latest updates, or quarries is a great way to grow your subscriber list. It is a good opportunity to boost your SMS subscriber list because the visitors are scrolling your website and are more likely to respond to the pop-up.

• Use QR Codes

Another great method to incorporate when you want to grow your SMS marketing subscriber list is to use QR Codes. QR Codes are one of the most popular marketing tools. To implement QR codes for SMS marketing, first, you have to design your QR code to link to a pre-set message in your customers’ messaging app that directly leads them to the pre-built text.

• Take Advantage of Shortcodes and Keywords

There are many ways to grow and engage your SMS subscriber list, and one of the easiest and most effective methods is to use shortcodes and keywords. Remember that making your SMS marketing approach as easy and hassle-free as possible is the key to gaining more subscribers, and nothing can do that better than using keywords or shortcodes.

• Create Sign-Up Forms

Creating Sign-up forms is also an effective and easy SMS marketing tool for growing your subscribers list and keeping them engaged. The most common way to include sign-up forms is to embed them on your website landing page. However, you can also create sign-up forms and include them in your email or social media marketing efforts. Remember to keep your form about fold to ensure it reaches the eyes more easily.

• Run a Contest

Contests are a popular way nowadays to gain more SMS subscribers. If you also want to boost your SMS subscriber list, you can use this trick. Simply create a contest based on your services or products. You can also ask your target audience to send a text prompt to stand a chance of winning your contest. When you close the contest, you can choose a winner from the list of your new SMS subscribers.

• Include Offers and Discounts

Offering incentives such as promo codes, discounts, free shipping, and freebies can help you boost your SMS subscriber list. Incentivising consumers is one of the most effective SMS marketing tools that can help you increase your SMS subscribers. You can also offer perks such as access to some exclusive deals and VIP programs to attract more subscribers. People will be able to access these incentives when they register or sign up for your services.

• Use Social Media Posts

Social media can play an important role in bringing in more numbers to your SMS subscriber list. You can use media posts to announce a giveaway or an exclusive offer for signing up for your text marketing. Cross-channel promotions have an impressive conversion ratio and are useful for attracting more consumers. However, you must get permission and double-check before sending marketing SMS to your target audience.

• Combine Strategies

One of the best practices for increasing and engaging your SMS subscribers is to combine several strategies to make them more effective. For example, you can place pop-ups on your landing page, put sign-up forms in your marketing emails, and add QR codes on your receipts. You can also post about your service and product updates on your social media and other marketing channels at the same time. This will help you cast a larger net to attract more subscribers.

• Prioritise Personalisation 

After building your SMS subscriber list, you must retain them for long-term benefits. The best way to keep your subscribers engaged is to focus on personalisation. Personalisation texts are one of the best SMS marketing tools. You can use your subscribers’ names, preferences, demographics and past purchase history to send targeted texts that people can resonate with. You can also occasionally send particular texts along with unique offers to keep your subscribers engaged.

• Use Automation 

Automation is the best solution for bulk SMS marketing. You can set triggers to send targeted texts to subscribers with automation. Automation also ensures that your marketing texts are relevant, personalised and time-sensitive. You can send welcome texts, reminders for abandoned carts, post-purchase engagement texts, promotions and offers, transactional alerts and birthday campaigns by using SMS automation. Automation increases the effectiveness of your SMS marketing strategies and also boosts conversion rates.

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Conclusion: Bring Engagement to Your SMS Subscriber List

Growing and engaging your SMS subscriber list requires a mix of strategic outreach, personalisation, and value-driven content. Follow the best practices that could help you gain a loyal subscriber base.

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FAQs: Grow Your SMS Subscriber List

Q: How successful is SMS marketing?

A: SMS marketing is successful and has a higher conversion rate than other marketing channels. People usually respond faster to text message calls to action than to emails.

Q: Who are SMS subscribers?

A: Individuals who want to receive daily updates on your services and products usually subscribe to SMS alerts for the same. To put it more simply, your SMS subscribers are the people who consent to receive your business’s marketing SMS.

Q: Why SMS Marketing is growing?

A: Text marketing is growing because of its high open rate, instant delivery, and direct customer communication. It offers businesses a personalised and cost-effective solution to engage and retain customers.

Q: Is sending marketing SMS without consent prohibited?

A: Yes, as per TCPA or the Telephone Consumer Protection Act, businesses cannot send promotional or marketing SMS without the permission of consumers. That is why, seeking consumer consent is crucial before sending marketing texts.