5 Strategies to Enhance Your Customer Engagement with an SMS Extension

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Marketing has rapidly evolved in the past few years. Businesses have devised different solutions and new ideas to venture into the market and bring disruptions. Each has worked out significantly in terms of business growth. Businesses must understand how they can adopt different forms of marketing.

One of the most effective and oldest forms of marketing has been SMS. SMS is often hailed as one of the best marketing approaches, considering the benefits it has for the target audience. Driving customer engagement with SMS and email marketing is more challenging than it seems. You’ll have to adopt different factors and methods to keep the business going.

Top Strategies to Drive Customer Engagement with SMS and Email Marketing

SMS and email marketing have undergone significant changes in the past few years. You have to be very mindful of the things you include in the texts so that you can drive engagement and foster growth for your business. Some of the top strategies that you may use for SMS and email marketing are:

Understand What You’re Sending to Your Customers

If the message could be more engaging and informative, they’re probably not even going to read it. Thus, you must send messages to customers that they’re going to like. In order to drive customer engagement with SMS and email marketing, you must send messages when you have to do it.

The when and how of sending messages has a huge impact on customer engagement with SMS marketing. Therefore, you need to send a well-crafted message to your customer at the right time. This will play a key role in helping the audience make a decision. At the same time, you must integrate CTAs or action buttons into the message so that the customers can take action.

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SMS that has CTAs is likely to drive more engagement. Moreover, it will also help in increasing customer retention. Consider automating the SMS and emails if you’re out of the customer’s time zone. However, you must refrain from spamming them with messages and emails, or you’ll end up in the wrong zone. Sending out the right messages at the right time will play an important role in driving significant returns for your business.

Offer Customer Assistance

If you want to boost the impact on customer engagement with SMS marketing, you must offer some assistance. Convenience is the key to driving customer engagement. If you want fast replies from the audience, keep the message clear and concise.

You must include instructions that are easier to act upon. The easier you create content for the audience, the more chances they have of engaging with your business. At the end of every email and SMS, you may also provide them with an option to opt out. This ensures that they can move out from messaging if they don’t want to.

Offering easy and fast customer assistance often plays a key role in ensuring that they have flexibility. For example, in SMS, you can provide them the option to reply with STOP to stop receiving the messages. With respect to email, you can include a small unsubscribe or opt-out of receiving email buttons. But you also need to provide them with the flexibility to contact you. Either way, it can drive engagement and convenience, which will be helpful for you in the long run.

Always Ask For Feedback

Feedback is crucial to understanding the impact of SMS marketing on customer engagement. You must integrate a feedback option with the SMS or email so that you can understand what the customer genuinely feels about your products and services. Based on the customer opinions and feedback, you will have the option to optimize your services and products.

When you continuously optimize as per customer feedback, they’ll be happy and satisfied to use your services. The feedback form or link may be integrated as a CTA, resulting in the customer taking action. Moreover, it will also help in crafting a positive reputation for your business. When others get to know that customer opinion is valued at your business, it can drive more engagement.

You must include an incentive to drive business engagement. When you’re offering an incentive, the customers are likely to take more action and offer their feedback. In regards to those, you may include vouchers and discounts for their future purchase. When you receive positive feedback, you may request customer permission to post it on social media and eCommerce websites.You can also use WhatsApp auto-send feature to share bills to your customers.

Add Emojis and GIFs

Gone are the days of boring and long textual messages. Customers nowadays want something fun and interesting. So, one of the key customer engagement with SMS and email marketing strategies is to include emojis and GIFs. These components can play an important role in improving your communication with customers.

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When the customers notice visual elements in the messages and emails along with the products shown to them, they’re likely to feel more connected with the brand. Moreover, these elements can also help to increase customer engagement thoroughly. Now, when you’re adding GIFs and images, you must ensure that these are engaging so as to win customer attention.

When you include images and GIFs along with emojis, the content becomes interesting for the audience to read. However, it would help if you were mindful of the character limit as well so that you don’t spend more or less time sending the content. Including emojis and GIFs can also help with marketing efforts, thereby ensuring your brand is engaging and fun.

Include a Text-to-Vote Survey

As a business, if you want to drive customer engagement with SMS and email marketing, you need to include a Text-to-Vote survey. It is one of the key components towards making your customers feel valued. SMS polls can, however, get complex in the beginning. However, once you get a hold of it, this is a great element.

You need to be mindful of the options you’re providing for the survey. Your content should be in alignment with your brand tonality and message. However, it is important that while including the Text-to-Vote survey, you provide proper assistance to the customers, as it is one of the most important parts of your toll strategy. After receiving their vote, remember to provide an automated follow-up text.

While the Text-to-Vote survey is great, you must focus on adding new updates as well. This will play an important role in making your SMS and email marketing strategy engaging and fun. Therefore, a significant part of your target audience will take steps to drive conversions for the business.

Also read: 3 Tips for Retail Shops in 2024

Conclusion

SMS and email marketing have become extremely crucial for businesses. These are some of the oldest digital marketing channels, yet they are proving to be one of the best ones in terms of driving engagement. From new customers to old, almost everyone uses SMS and email. Therefore, you need to use it in the right manner so that it reflects positively on your brand strategy. Integrate Whatsapp auto-send into your business to leverage the power of SMS a marketing to streamline your business operations.

FAQs

Is SMS marketing effective even today?

While you may think that SMS marketing is dead, it is not. Several brands use SMS marketing for offers and exclusive discount updates.

How can I make the content of SMS marketing interesting?

You may include images, GIFs and emojis in the SMS marketing content to make it interesting.

How do we drive customer engagement with SMS and email marketing?

You need to send the right message at the right time to increase customer engagement with SMS and email marketing. Also, prioritize what your customers have to say to improve retention.

What is the impact of SMS marketing on customer engagement?

SMS marketing has a huge impact on customer engagement as long as it is done in the right manner. It can help to increase retention and win the attention of customers.

How many messages should a brand send per day?

It completely depends on what your brand goals are, what you’re trying to achieve and how many deals you’re offering. However, make sure not to spam the customers with messages.

 

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Anchal Ahuja
Anchal is a seasoned finance writer with extensive experience crafting compelling content within the finance niche. Her in-depth knowledge and clear writing style make her a valuable resource for anyone seeking financial information.

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